Printemps to open first U.S. store in New York
Storied French luxury department store, Printemps, announced on Wednesday the brand’s first U.S. foray with the opening of a new store in New York, slated for spring 2024.
Opening in the historic 50-story landmark building at One Wall Street in the Financial District, the Printemps store is expected to be of a different scale, with a local approach and focus on increasing omnichannel and seamless experiences. The 54,365-square-foot space will span two levels and feature a façade that measures 346 linear feet facing Broadway.
The Printemps Paris flagship, is also built in a landmark, making One Wall Street the prime location for the first U.S. and New York store. The historical interior Red Room, one of the rare 50 interior landmarks in New York City, will be one of the many highlights of the store.
The brand has commissioned internationally multi-awarded Parisian interior designer, Laura Gonzalez, as the architect on the project with the aim to create a ‘Paris meets New York’ design.
“The U.S. is essential in our international development strategy and opening in New York offers high visibility and growth potential. We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes. It is also a strategic ecommerce market for luxury, fashion, home, and beauty,” said Jean-Marc Bellaiche, CEO, Printemps Groupe.
“We plan to pioneer a new format of experiential retail in this fast changing and demanding market.”
As part of its U.S. initiative, Printemps has named Laura Lendrum as the CEO of Printemps America, Inc. Lendrum previously served as president for Saint Laurent, Gucci and Ralph Lauren for the North American market. As part of her role, she is currently assembling an experienced dedicated team to support the strategic initiative.
“Laura’s experience in luxury, fashion, digital and hospitality is a perfect match for us,” added Bellaiche.
The Printemps Group currently operates 20 department stores in France. The group is also present in lifestyle with nine Citadium stores and has become a key player in e-commerce with Place des Tendances, a fashion and beauty e-store acquired in 2013, and Made in Design, Europe’s leading online store for designer furniture, lighting, and decoration, acquired in 2019.
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