Primark opens new store in Brooklyn, NY

International value fashion retail giant Primark announced on Tuesday the opening of its latest store at City Point, located in Brooklyn, NY, continuing its expansion in the U.S.

Ahead of the holiday season, the 49,000-square-foot store opens with essentials for the whole family as well as fashion trend pieces, homewares, and gifts.

The City Point store joins two additional New York locations that recently opened this holiday season, bringing its presence in New York to five total stores. The openings took place in November and December on Long Island and in Queens, where hundreds waited in line to be the first to shop Primark’s low prices.

"New Yorkers have been experiencing 'Primania' more than ever this season and we are so excited to add the City Point community to our growing family here in the U.S.," said Kevin Tulip, president, Primark U.S.

"The customer reaction to our four other NY-metro stores has shown that there is an overwhelming desire for Primark's offering and price leadership and this location will allow us to bring that to an influential group of shoppers in Brooklyn and one subway stop away in Manhattan."

As part of expansion plans, City Point is one of ten new U.S. Primark stores set to open in the next year, nearly doubling its selling space in the country.

The Fulton Street store at City Point is Primark's 16th store in the United States, while the retailer aims to open 60 U.S. stores by 2026. Primark now operates 416 stores internationally.

Primark opens new store in Brooklyn, NY

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