×
3 684
Fashion Jobs
SHISEIDO
Shiseido Account Manager - h Beauty Edinburgh (37.5 Hours)
Permanent · Edinburgh
SHISEIDO
Clé de Peau Beauté Account Manager - h Beauty Edinburgh (37.5)
Permanent · Edinburgh
TJX EUROPE
Merchandising & Buying Placement Programme (2023)
Permanent · Grand Londres
TK MAXX
Loss Prevention Advisor-tk Maxx Balham-Full Time
Permanent · London
TK MAXX
tk Maxx - Loss Prevention Officer - Full Time - Ilford
Permanent · Ilford
MULBERRY
Commercial Finance Manager – UK/ eu Trading & Global Revenue
Permanent ·
UNDER ARMOUR
Stock Teammate, pt (32 Hours)
Permanent · BICESTER
HUGO BOSS UK LTD.
Warehouse Operations Manager
Permanent ·
HUGO BOSS UK LTD.
Finance Analyst - Ecommerce
Permanent ·
HUGO BOSS UK LTD.
Project Coordinator
Permanent ·
NEWELL
Sales Manager (a&c) - Ecommerce
Permanent · LONDON
NEWELL
International Tax Manager Emea
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · HORSHAM
JOHN LEWIS
Loss Prevention Partner
Permanent · HIGH WYCOMBE
FRASERS GROUP
Warehouse Shift Manager - Day Shift
Permanent · SHEFFIELD
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · MACCLESFIELD
FRASERS GROUP
CRM Assistant
Permanent · SHIREBROOK
EVERLAST GYMS
General Manager - Everlast Fitness
Permanent · SOUTHPORT
BOOHOO GROUP
us Compliance Analyst
Permanent · MANCHESTER
HARRODS
Manager - Online Administration And Returns
Permanent · THATCHAM
FARFETCH
Senior Legal Counsel - Commercial
Permanent · LONDON
FRASERS GROUP
Delivery Manager
Permanent · BASINGSTOKE
Ads
Published
Aug 24, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Primark moves into vintage with WornWell concessions

Published
Aug 24, 2022

Primark has become the latest fashion brand to enter the vintage clothing arena. The value fashion/lifestyle retailer has opening its first such concession within its flagship Birmingham store in partnership with the Vintage Wholesale Company. A similar concept is set to open in its on Market Street, Manchester, store in the coming weeks.


Primark


It’s called ‘WornWell’ and vintage-seeking customers can purchase pre-loved items for the first time at Primark with the retailer promising ‘one-off’ items. These will cross 70s, 80s and 90s trends, including denim jumpsuits and shirts, spaghetti tops, printed sweaters and puffa jackets, “at affordable prices”.

The retailer also said shoppers will be able to find big-name brands such as Tommy Hilfiger, NikeConverse, Levi, and Dr Martens among the mix.

Primark’s head of innovation and future trends Jermaine Lapwood said: “Vintage clothing has increased in popularity over the last few years, and we know that our customers love creating unique looks by mixing old fashion with new. 

“This concession will be the nostalgic bridge between generations, bringing curated retro fashion at great value. We want to see clothes loved for longer and kept in circulation – we’ve got big plans with our own business to give clothes a longer life, and we’re thrilled to be supporting an independent business who is working to do this.”
 
WornWell by the Vintage Wholesale Company director Riccardo Seaton added: “We take great pride in sourcing high quality vintage clothing from around the world, and we’re excited to expand our business and offer once-off pieces of timeless fashion to customers in Birmingham and Manchester.

“Each item is unique. We want to inspire our customers to express their individuality and discover a love of vintage through wearing our clothes.”

The new vintage clothing concession is the latest addition to Primark’s in-store offer that now includes 22 beauty, nail and hair studios and 32 food and drink outlets globally. It’s food link includes a widening clothing and accessories link with fast-food chain Greggs as the retailer “continually enhances the in-store experience for customers”.

Copyright © 2023 FashionNetwork.com All rights reserved.