×
1 302
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Boots, Fosse Park- 7.5 Hours - Part Time, Permanent
Permanent · Leicester
MICHAEL KORS
Sales Supervisor, Multrees Walk
Permanent · EDINBURGH
VASHI
Talent Acquisition Partner
Permanent · LONDON
LEVI'S
Senior Trade Compliance Analyst
Permanent · Northampton
FOOT LOCKER
Geo Marketing Manager United Kingdom
Permanent · London
VANS
Account Coordinator - French Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
Tom Ford - Business Manager - Selfridges, Birmingham - 37.5 Hours - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Marketing Executive, Tom Ford Beauty, Kilian, Darphin And le Labo - Travel Retail Emea (Based London)
Permanent · London
ESTÉE LAUDER
Corporate Account Executive, Lagardere, Dfs, Inflight And Aquatic - Travel Retail Emea (Based London)
Permanent · London
ALEXANDER MCQUEEN
Collection Coordinator Assistant
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Boots, Oxford - 24 Hours - Part Time, Permanent
Permanent · Oxford
ESTÉE LAUDER
Clinique - Consultant - Boots, Sedley Place London - 37.5 Hours - Full Time, Permanent
Permanent · London
PAUL SMITH
Office Administrator
Permanent · NOTTINGHAM
FRASERS GROUP
Trainee Commercial Manager
Permanent · SHIREBROOK
FOREO
Key Account Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis Edinburgh - 26 Hours - Part Time, Permanent
Permanent · Edinburgh
BEARA BEARA
Marketing Executive (Taiwanese)
Permanent · LONDON
BRANDLAB 360 - HULA
Hula by Barbara Hulanicki – Wholesale Sales Manager
Permanent · LONDON
HOMEGOODS
Loss Prevention Detective
Permanent · Countryside
TK MAXX
10933-Loss Prevention Officer Sth Ruislip
Permanent · Ruislip
TK MAXX
10933-Loss Prevention Officer Haringey
Permanent · London
ESTÉE LAUDER
Aveda Haircare Category & Marketing Planning Manager
Permanent · London
Published
Jun 1, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Primark is key store for fashion spending post-lockdown - report

Published
Jun 1, 2021

A new report has shown that Primark is likely to have been one of the UK ‘reopening winners’, along with Ikea and various sports shops. It also shows that shoppers in Portsmouth have been spending the most now that non-essential stores have opened their doors again and that charity shops are in demand country-wide.


Photo: Sandra Halliday



New data from UK-based card payment provider Dojo showed that searches for UK stores ahead of the reopening in April placed Ikea in top spot with a 984% search increase compared to February around the question “When does Ikea open?”

This was followed by Primark with an 854% rise, then Matalan up 826% and Clarks, which rose 614%. Also seeing plenty of searches were Sports Direct (+397%), Homesense (+308%), JD Sports (+280%), The Body Shop (+266%), Waterstones (+242%), and TK Maxx (+209%).

Dojo said Primark will have been a key focus for many shoppers given that it doesn’t have a webstore, while Matalan will also have benefited from the fact that it sells school supplies, homewares and many household items, as well as fashion. And Clarks is likely to have been in demand due to kids returning to schools and parents wanting to wait until stores were open to find the best-fitting shoes. Sports stores could also have felt the positive impact of schools reopening, but will also have been aided by the reopening of gyms.

Meanwhile, as mentioned, the company also looked at the amounts that have been spent by consumers. Based on data between April 12 and April 29, it said Portsmouth was in top spot with a spend of almost £132 per person. This was followed by Coventry on just over £116, Stockport and West London on just over £106, Guildford on almost £94 and Slough and Manchester on almost £92. Meanwhile shoppers in Derby spent just under £86, in Southwest London they spent just over £84 and in Blackburn they spent almost £81.

And prior to reopening there was also a large spike in searches for charity shops with the question "when do charity shops open?" up 469%. But that was in second place to queries about when nail salons reopen with a 474% increase. Meanwhile questions about hairdressers reopening rose 357%, while beauty salons were up 107%.

Copyright © 2022 FashionNetwork.com All rights reserved.