PrettyLittleThing and Hype link with Laybuy for payments
Boohoo-owned PrettyLittleThing is linking up with payments specialist Laybuy to allow its customers to spread the cost of purchases over six weekly interest-free instalments from the end of this month.
Retailer Hype is also signing up to the service as buy now, pay later continues to broaden its reach among fast-growing e-tailers.
The method is particularly attractive for retailers as they get a full payment upfront, while Laybuy carries all of the credit risk.
And since launching three years ago, the company has claimed that its retail partners have seen order values rise by 60%, online and in-store conversion rates increase by 50%, and new customer acquisition rise by 30%.
Buy now, pay later payment options have proved popular with shoppers in recent periods as they offer an interest-free approach that avoids building up the kind of debts that credit cards can bring.
Nicki Capstick, Marketing Director of PrettyLittleThing said: “It’s always an important focus for us in giving our customers greater experiences whilst shopping at PLT and Laybuy allows us to provide a better and more innovative way of checking out.”
Meanwhile Hype said that the payment method offers “complete flexibility at the checkout”.
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