Pour Moi Chester pop-up is first ever in expansion plan

By

Nigel TAYLOR

Published
Nov 14, 2022

Pour Moi is capitalising on its already-impressive retail success in Chester with the lingerie, beachwear and ready-to-wear brand having just opening a pop-up store in addition to its flagship store in the northwestern city.

The retailer noted that its sales in Chester are up by 143% year on year and by 98% on last November.

The temporary store will offer a selection of nightwear, sportswear and accessories, including hats, scarves, socks and slippers in the run-up to Christmas, as well as the core range.

The wider clothing range will include “wardrobe staples, trend-forward pieces and partywear for the festive season”. Collection highlights at the pop-up store include Pour Moi’s best-selling Bella Slinky dress, Wild Leopard Jumper and Alexa Jeans, all available from sizes 10-18.

Pour Moi’s founder and CEO, Michael Thomson, said: “[The] opening our new pop-up store in Chester… comes at the perfect time as shoppers look to buy their loved ones Christmas presents and take advantage of Black Friday deals. Our long-standing flagship Chester store has been very successful over the years, so we think this is perfect opportunity to grow our retail stores.

“This is the first of our plans to branch out from our single, flagship store.”