Polo Ralph Lauren opens at Liverpool One
today Apr 17, 2019
US luxury brand Polo Ralph Lauren has added a new store to its UK portfolio. Located on the exclusive Peter’s Lane at Liverpool One, the 1,900-square-foot store is part of the label’s new growth strategy.
The new store showcases both womenswear and menswear collection in a space designed by an in-house team. Wooden plank wall paneling, rustic oak flooring and antique display cases pay homage to the brand’s preppy nature, while an eclectic mix of artwork and decorative props give the space a contemporary feel.
Last year Ralph Lauren unveiled a new strategic growth plan aimed at delivering sustainable, long-term growth by focusing on the new generation of consumers, re-energising core products and driving a targeted expansion programme across the UK and Europe.
On Liverpool One’s Peter’s Lane, the brand will join several luxury retailers. “Polo Ralph Lauren joins our exceptional international retail offer alongside Hugo Boss, Flannels, and Beauty Bazaar Harvey Nichols along sought-after Peter’s Lane,” commented Alison Clegg, director of asset management at Grosvenor Europe.
“We are thrilled to see the luxury line-up flourish, further establishing Liverpool One as a premium UK fashion destination.”
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