×
1 035
Fashion Jobs
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
SHISEIDO
Finance Analyst
Permanent · London
SHISEIDO
Area Sales & Education Manager | Central South England (Ftc)
Permanent · Reading
HUGO BOSS
Sales Manager - Hugo
Permanent · London
ASICS
Field Sales Representative
Permanent · Warrington
Published
Jun 11, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Poll shows huge opportunity for outdoor clothing and footwear suppliers

Published
Jun 11, 2018

It looks like there are major opportunities for companies making footwear that can stand up to any conditions, and other outdoor gear, as long as it’s on-trend, if the results of a new poll are to be believed.


Joules



The survey of 2,000 consumers, by Leaf (which stands for Linking Environment and Farming) was commissioned to support its Open Farm Sunday event that encourages people into the countryside. It found that what’s stopping many consumers spending more time outdoors is that they don’t have to right shoes or clothing.

Some 23% are put off by the effects muddy conditions would have on their shoes/boots and 20% are worried that they don’t have the right shoes or clothing to cope with the conditions outdoors. 

Cold and wet conditions are major turn-offs overall with 51% of respondents disliking the cold and 45% not wanting to venture out in the rain.

But the survey also showed people are motivated by how Instagrammable a location might be and will take its visual appeal into account when deciding whether to visit. And that means they’re also going to be looking for the right clothes and accessories that fit into the Insta-perfect location.

The survey showed that the young are most likely to miss out on the virtues of the countryside with the 18-24 age group spending more time watching TV/movies, eating junk food or visiting social media sites.

In many ways the poll underlines just why brands such as Barbour, Joules, Seasalt and Boden, plus a raft of US and European outdoor brands, are so successful. They’ve all found different ways of conveying the appeal of an outdoor/countryside lifestyle while also creating product that’s robust enough to deal with its conditions but that can also be integrated into an urban lifestyle.

Copyright © 2022 FashionNetwork.com All rights reserved.