Podcast: Michel Campan on the importance of history to the luxury industry
today May 22, 2019
Michel Campan, who played an early role in the development of Hermès first online site, was tasked with the first digital project from the prestigious French saddler by Jean-Louis Dumas. In this new French-language podcast from LuxurynsightXFashionNetwork.com, Campan shares his experience as a digital pioneer. At Hermès, Lancôme and Dior Couture, he explored the potential offered by new networks of communication.
It was this spirit of innovation that Campan then developed further in creating his own agency, Same Same But Different, which bridged digital brand strategies and their application on the Chinese market. Not always having gone easy on the organisation of fashion and luxury groups, the entrepreneur, now an investor, shares his infectious enthusiasm towards the increasingly significant opportunities in digital.
FashionNetwork.com’s daily newsletters help fashion, luxury and beauty industry professionals understand and analyse their constantly evolving markets. In partnership with luxury industry intelligence specialist Luxurynsight, FashionNetwork.com has now developed a series of podcasts designed to add enhanced industry insight using a different, innovative format.
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