×
1 834
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Glasgow Silverburn (37.5 Hours)
Permanent · Glasgow
SHISEIDO
Bareminerals Account Manager - House of Fraser Guildford (37.5 Hours)
Permanent · Guildford
SHISEIDO
Laura Mercier Account Manager - John Lewis Bluewater (37.5 Hours)
Permanent · Dartford
SHISEIDO
Nars Stock Manager - Selfridges London (37.5 Hours)
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots-Oxford Street, London - 7.5 Hours - Part-Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots, Eastbourne - 5.5 Hours - Part Time, Permanent
Permanent · Eastbourne
MONCLER
Store Operations Manager - Flagship London
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Newcastle - 12 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - Barkers, Northallerton - 5.5 Hours - Part Time, Permanent
Permanent · Northallerton
BURBERRY
App Officer - Sloane Street
Permanent · LONDON
360 TALENT LONDON
​Sales Supervisor
Permanent · LONDON
ESTÉE LAUDER
Consumer Marketing & Event Coordinator, Mac And jo Malone London - Travel Retail Emea (Based London)
Permanent · London
Advertisements
Translated by
Nicola Mira
Published
May 13, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Podcast: Jean-Noël Kapferer on how to develop a brand’s “aphrodisiac value”

Translated by
Nicola Mira
Published
May 13, 2020

In this French-language podcast for the LuxurynsightXFashionNetwork series, recorded before the crisis caused by the Covid-19 pandemic, Kapferer, “an integrator specialised in the luxury industry,” shares his vision of the “sex appeal” of fashion consumption. He also talks about the main cultural issues affecting leading luxury groups, especially how they balance their portfolios between the various regions of the world.

In the podcast, Kapferer also discusses the strategies deployed by luxury groups for their beauty and jewellery lines, and the importance for these groups of adopting technology solutions, in order to stay in touch with the creative elites that are emerging among tech start-ups.




Jean-Noël Kapferer is an academic with hands-on experience. He is a sociologist and the author of ‘Luxe: nouveaux challenges, nouveaux challengers’ (Luxury: new challenges, new challengers), and works as a researcher with French education group Inseec U, advising leading luxury houses. He also sat on the board of directors of Lacoste, before it was bought by the Maus Frères group.
 

Copyright © 2021 FashionNetwork.com All rights reserved.