×
2 026
Fashion Jobs
SHISEIDO
Bareminerals Account Manager - Boots Stratford (37.5 Hours)
Permanent · London
SHISEIDO
Nars Business Manager - Fenwick Newcastle (37.5 Hours)
Permanent · Newcastle upon Tyne
SHISEIDO
Account Manager - Boots Hammersmith (22.5 Hours)
Permanent · London
GUCCI LIMITED
Gucci Stock Manager
Permanent · LONDON
NIKE
Purpose Marketing Manager, London
Permanent · London
NIKE
Agile Marketing Manager, London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Edinburgh, John Lewis- 37 Hours - Full-Time, Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Demand Planner - The Estée Lauder Companies
Permanent · London
SHISEIDO
Bareminerals Account Manager - Boots, Edinburgh Gyle (30 Hours)
Permanent · Edinburgh
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols Manchester (37.5 Hours)
Permanent · Stretford
SHISEIDO
Bareminerals - Account Manager (30 Hours)
Permanent · Edinburgh
V. F. CORPORATION
Manager, Strategic Accounts - Dickies Emea
Permanent · LONDON
VANS
Credit Controller - Spanish Speaking - Vans
Permanent · CALVERTON
VF INTERNATIONAL
Multilingual Credit Controller - Key Accounts (English Plus Any European Language)
Permanent · CALVERTON
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Location - 15Hours / 3 Days - Part-Time, Permanent
Permanent · Exeter
ESTÉE LAUDER
Clinique - Consultant - Sutton Coldfield, Beatties - 15 Hours - Part-Time, Permanent
Permanent · The Royal Town of Sutton Coldfield
ESTÉE LAUDER
Clinique - Consultant - Leicester, Boots - Fosse Park - 15 Hours - Part-Time, Permanent
Permanent · Leicester
YVES SAINT LAURENT UK LIMITED
Saint Laurent HR Manager UK, Ireland & Netherlands
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hof Bluewater (35 Hours)
Permanent · Dartford
SHISEIDO
Laura Mercier Account Manager - Harvey Nichols, Edinburgh
Permanent · Edinburgh
ESTÉE LAUDER
Origins - Online Trading Manager - Brand Site
Permanent · London
Advertisements
Translated by
Nicola Mira
Published
Jun 12, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Plus-size label Almé trials pop-up presence in Paris, targets multibrand stores in France, USA

Translated by
Nicola Mira
Published
Jun 12, 2017

Almé is setting out to meet its customers in person. The French plus-size womenswear label has a unique positioning on the fashion landscape, as the equivalent of accessible luxury labels for sizes until 50 (Europe)/22 (UK)/18 (US). It was launched last September by Emmanuelle Szerer, and the next stage in its development will be the opening of a pop-up area within Parisian concept store L'Exception from 15th June.


Spring/Summer 17 collection - Almé


A week-long stay, for Almé to trial out a presence in brick-and-mortar retail, and also to launch the first capsule collection designed in collaboration with one of its brand ambassadors, model Clémentine Desseaux. A collaboration which the label plans to feature for the next autumn/winter season too. The capsule collection will also be available on Almé's website, the only retail outlet the brand had until now.

"Initially, I was thinking of a business model featuring e-tail only, said Emmanuelle Szerer. But I realise that direct customer feed-back will be a plus, and the pop-up store's ability to host events will be a way for us to gain visibility," she added. Szerer has also decided to embrace the wholesale channel, seeing the demand coming from multibrand stores. "We already made a foray into some stores, but we are working on a fully fledged wholesale strategy for the Spring/Summer 2018 season," she said.

After a first career in finance, Emmanuelle Szerer hit on the idea of launching a highly directional label inspired by what she calls 'Parisian chic' when, after two pregnancies, she found it hard to renew her own wardrobe. With a view to launching Almé, she first came to grips with the industry working for her family's apparel company Norprotex, owner of the Longboard and Ruckfield labels. She launched Almé in 2016 as a wholly independent company, while she remains busy working at Norprotex's design office too.

Emmanuelle Szerer, using what she herself calls a "start-up" approach, is planning to turn Almé into the equivalent of Sézane or Claudie Pierlot for "all women". And Almé's style may even be ready to travel across the Atlantic, since contacts with potential US distributors have already been established.

Copyright © 2021 FashionNetwork.com All rights reserved.