×
141
Fashion Jobs
HTNK
Enterprise New Business Manager (UK)
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant
Permanent · LONDON
PINK PANTY
Web Manager
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Dundee (37.5)
Permanent · Dundee
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
KIMAI
Marketing Manager
Permanent · LONDON
FOREO
Senior Creative PR Storyteller
Permanent · LONDON
MICHAEL KORS (UK) LIMITED
Ecommerce Operations Manager, Emea
Permanent · London
SHISEIDO
Account Manager - Debenhams
Permanent · BURY SAINT EDMUNDS
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
SHISEIDO
Shisiedo Group Fragrance Account Manager - John Lewis, Brent Cross (22.5)
Permanent · London
CLAUDIE PIERLOT UK
Store Manager - 40h - Birmingham m/f H/F
Permanent · BIRMINGHAM
CLAUDIE PIERLOT UK
Sales Assistant - 24h - Bicester Village m/f H/F
Fixed-term · BICESTER
CLAUDIE PIERLOT UK
Stock Controller - 40h - Selfridges London m/f H/F
Permanent · LONDRES
CLAUDIE PIERLOT UK
Sales Assistant - 30h - Harrods m/f H/F
Fixed-term · LONDRES
GARETH PUGH STUDIO
f/t Design Internship
Internship · LONDON
L.CUPPINI
Intern at Start-up Fashion Brand
Internship · LONDON
BA&SH
Assistant Store Manager f/m - Full Time - Kings Road
Permanent · LONDON
NIKE
Nike Operations/Back of House Lead (Department Manager)
Permanent · Leeds
THE POSITIVE COMPANY
Graphic Design Internship
Internship · LONDON

Playtime Berlin childrenswear trade show bows out

Translated by
Nicola Mira
Published
Oct 4, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

After three editions, the Playtime Berlin childrenswear trade show is bowing out. The event was launched in 2017 by Picaflor, the organiser of Playtime Paris, aiming to attract buyers and exhibitors from northern and eastern Europe. However, it didn’t meet with the hoped-for success, as visitor numbers kept dwindling. In the last session, held on July 4 and 5 at the Palazzo Italia venue in Berlin, the show featured 84 exhibitors and welcomed 708 visitors, compared to 120 exhibitors and 738 visitors in January 2018. 


The Playtime Berlin trade show has been discontinued - DR


“Visitor attendance has not shown a positive trend, and we don’t see any sign that might enable us to envisage improvements in the future. We have reached the conclusion that perhaps there is no room for another childrenswear show in Europe for the time being, and that the German market is too fragmented to justify holding a fully fledged trade event,” stated Picaflor, which besides the Berlin and Paris editions also organises Playtime New York and Playtime Tokyo.

Playtime Berlin isn’t the only childrenswear show held in the capital of Germany to have experienced such difficulties. The Kid's Wear show only lasted one season in 2012, Kids Camp, which was part of the Bread & Butter show, was only staged once in 2010, and the B&B Youngstars event, a second attempt scheduled in 2011 at Berlin’s old Tempelhof airport, had to be cancelled. More recently, the Cookies Show, dedicated to children’s footwear and lifestyle products, announced its discontinuation last spring. 

Copyright © 2020 FashionNetwork.com All rights reserved.