Sep 19, 2019
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Playful and pretty Emporio Armani

Sep 19, 2019

Looks like Giorgio Armani had great summer – judging from the carefree, cheerful and cosmopolitan Emporio collection he presented Thursday morning in Milan.

Emporio Armani - Spring/ Summer 2020 - Milan - Photo: Armani/ Instagram

His traditional summer stay on his island retreat on Pantelleria and a subsequent cruise around the Med clearly has clearly done the designer the world of good.
For this was an energized Emporio Armani show. Where the color palette said it all: powder pink, sky blue and acid green – optimistic, upbeat and techy. All the way to the powerful finale – a dozen or more silver surfer gal fantasies – made in hyper light materials; pinstriped silk that looked like paper; light embroidery; vaporous tulle; crushed metallic microfibers. 

Armani was also in a generous mood when it came to the silhouette – cutting away from the body with a floaty, languid style. Fluid dusters; lightweight cutaway chauffeur’s jackets or high-collar cabans for the girls. 
And, in a co-ed show, powder blue silk suits with double-breasted jackets, worn without a top; and voluminous track pants in icy nylons worn without any shirt – the models clearly picked because of their perfect abs. One latter-day Jesus Christ lookalike gym rat earning a series of sighs from many members of the audience in the designer’s show space in via Bergognone.
Everything anchored with high-top sneakers in shiny metallic or faded denim. Summer party fantasy at its very best.
The ethereal music setting the mood perfectly – call it Atlas Mountain funk from Be Svendsen & AYAWAKE followed by DJ Khaikhan & Dest.
The Italian designer had telegraphed his new attitude with this fall’s ad campaign. Kate Moss for his signature collection – a revolution by Giorgio’s standards given how strictly controlled his image as always been.
But, like we said, Armani clearly has had a great summer break.

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