Pinterest Inc, the owner of the image search website known for the food and fashion photos that its users post, filed for an initial public offering with U.S. regulators on Friday, looking to tap into a red-hot market for new issues.

The company, which plans to list under the symbol "PINS" on the New York Stock Exchange, set a placeholder amount of $100 million (£75.7 million) to indicate the size of the IPO. The final size could be different.

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The filing comes a day after jeans maker Levi Strauss & Co's blockbuster debut, and ahead of ride-hailing service providers Lyft Inc and Uber's much-awaited listings.