Perry Ellis drops first “Perry Ellis America” capsule collection, four more to come
today Oct 11, 2018
On October 10, Perry Ellis International, Inc. released the first of five capsule collections for “Perry Ellis America”, the brand’s sub-label that debuted in 1984.
The Perry Ellis America capsule collection features some of the brand’s 90’s classics and is inspired by the bold logos and vibrant colors of the decade. The collection features the most iconic pieces from the brand’s archives and is an homage to the original line.
The collection is unisex and will bring back Perry Ellis America’s classic sportswear. The first capsule launched on October 10 at Matches Fashion and this will be followed by an international launch through retail partners including HBX, Bloomingdale's, and Ron Robinson at Fred Segal. The collection is also available through the dedicated Perry Ellis America e-commerce store.
The first drop was a 12 piece collection that features nylon tracksuits, washed denim, color-blocked outerwear, and a range of logo- fleeces and tees. An advertising campaign entitled "The New America" has also been created in collaboration with Hypebeast and features the athlete and model Cordell Broadus.
"Initially, Perry Ellis America was Mr. Ellis' answer to his personal need for true, weekend casualwear," said Perry Ellis brand creative director, Michael Maccari, in a press release. "Rooted in denim, it still had the true sportswear handwriting of his collection but was meant to tie back to jeans. As it evolved in the 90's – when the streetwear trend became more bold and prevalent – the line transitioned into graphics, logos, color blocking, nylon, etc. At that time, logo-heavy track suits, anoraks, and sporty outerwear were staples of the line, lending a more laid-back look than in previous iterations. The new Perry Ellis America establishes a true casual collection, rich with the bold logos that made the original line a success, and helps to reinforce our history and our foundation in the same way that it did for Mr. Ellis with the first launch."
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