Perfect Corp. launches non-touch in-store AR makeup try-on features
As retailers continue to come to terms with the challenges posed by Covid-19, AI and AR beauty tech company Perfect Corp. has added four new non-touch features to its existing digital makeup try-on solution.
With the addition of these new features, Perfect’s YouCam virtual try-on technology, which can be incorporated into consumer-facing in-store devices, such as AR magic mirrors, is seeking to adapt to the tightened hygiene measures necessitated by the ongoing health crisis.
The new gesture control feature allows consumers to navigate the virtual try-on experience with eight simple hand gestures without having to touch a screen. Shoppers will also be able to obtain information about the products they’ve tried on by taking a photo and scanning the QR code that appears with their phone.
Another alternative way to navigate the AR experience is provided by the introduction of a voice activation feature, which allows shoppers to cycle through products and categories by saying commands, key words and numbers.
Due to the implementation of in-store mask-wearing requirements, YouCam has also gained a new face mask detection feature which recognizes when a consumer is wearing a mask and applies virtual makeup around it. In this way, customers can keep their masks on throughout the AR try-on experience.
Finally, for shoppers looking to experiment different lip colors without removing their masks, YouCam has introduced a virtual lipstick arm swatch mode. This new feature virtually applies a set of lipstick shades to the shopper’s arm, allowing them to compare different colors side by side.
“As beauty brands continue to adapt to the ‘new normal’ of beauty retail, including in-store face mask requirements, it’s essential to embrace beauty tech innovation to provide a safe, touchless shopping experience that beauty consumers are expecting,” said Perfect Corp. founder and CEO Alice Chang in a release.
“Our new non-touch virtual makeup try-on solutions will help beauty brands to build their in-store shopping experience around digital interaction with consumers by delivering on virtual, touchless makeovers, while also complying with strict safety and hygiene standards,” added Chang.
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