Pepe Jeans unveils Regent Street flagship store
Pepe Jeans has announced the opening of its new flagship store at 59-61 Regent Street, in the heart of London. The launch marks a new chapter for the brand and premieres a its new store concept.
Designed by Martin Brudnizki Design Studio, the new retail concept combines contrasting materials and an emphasis on craftsmanship to infuse a sense of eclecticism and attract consumers of all ages. The space also incorporates innovative elements such as LED screens showing the brand’s latest ad campaigns and interactive fitting rooms.
The London flagship store spreads over one floor of 1,500 square feet and offers the label’s collections across womenswear, menswear, denim, accessories and shoes.
Customers will be also able to enjoy Pepe Jean’s Custom Studio, a dedicated area where shoppers can customise their denim with laser prints, special buttons, rivets and other applications.
Chief marketing officer Mark Blenkinsop highlighted the significance of the opening for the brand, which was first launched in the Portobello Road area of London in 1973.
“The British capital is one of the leading cities in fashion and trends and we are very excited to have a presence on Regent Street,” said Blenkinsop.
“Our goal for Regent Street was not just to open a new store, but to offer a new and innovative shopping experience. The store is the result of a relationship with Martin Brudnizki’s studio to develop a new store concept”.
Now based in Barcelona, Spain, the denim brand has more than 300 stores worldwide.
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