Pepe Jeans unveils latest Brooklyn Beckham collab
Pepe Jeans London has launched the next chapter in its two-year collaboration with photographer and model Brooklyn Beckham, first announced in March by brand owner global fashion group AWWG.
The new campaign sees Beckham joined by his fiancée, American actress and director Nicola Peltz, in the ‘Just Us’ shoot to celebrate “the power of togetherness”.
Shot by photography duo Luigi & Iango, alongside an accompanying video by artist Zhamak Fullad, the campaign is seen through a ‘now-stalgic’ lens inspired by Pepe Jeans London’s DNA “based on denim fashion, contemporary culture and eclectic music”.
Described as “one of the most authentic couples of their generation”, Beckham and Peltz wear key pieces of the autumn/winter 2021 collection, including denim and the brand’s signature logo T-shirt for him, and the Perfecto Eco-Leather Jacket and all-over print puffer jacket for her.
The campaign imagery and videos will continue to roll out across Pepe Jeans London channels and selected partners throughout the season.
AWWG ascribed the Beckham collab as “a perfect British fit… seeking to maximise the heritage of Pepe Jeans London and the fresh and modern creative approach adopted by Brooklyn Beckham”.
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