Pentland Brands in marketing drive

Family-owned British business Pentland Brands has launched an in-house brand building academy for its new marketing and creative recruits. The project will offer hundreds of employees access to new development workshops, toolkits and events in an effort to build their skills and create a connected view of brand building.


Pentland

The group, owner of brands including Berghaus, Speedo and Canterbury, said the academy will be available across all brands as part of a wider business best practice programme. It follows a major recruitment drive across its marketing, digital and creative divisions. 

“We want more people to see, buy and love our brands and the academy will help build the skills and understanding needed to do that. The programme is designed to shape our ways of working and will help teams learn, test and apply new skills quickly and practically, which is critical in today’s market,” said Sean Hastings, global marketing director Pentland Brands.

The group employs more than 1,700 people across its portfolio, which also includes the worldwide license of Ted Baker Footwear and Lacoste Chaussures and the UK license of Kickers.

“We want to attract and retain great marketing talent,” Hastings continued. “With people able to develop skills within the academy and access roles across multiple brands, markets and projects, Pentland now has more options to develop its talent and people’s careers.”

The academy has been created by Pentland’s Brand Development team in partnership with leading strategy and capability experts OxfordSM.

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