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Published
Apr 21, 2016
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Paul Smith recreates first-ever store at Dover Street Market

Published
Apr 21, 2016

When maverick British fashion designer Paul Smith was given the chance to design his new store at the relocated Dover Street Market, he choose to go back to his roots.

Photo: Paul Smith


Each label was given the opportunity to set up its own concession within Dover Street Market's new 31,000 sqft. space on Haymarket. Smith decided to take just 3x3 metres, which was the exact size of his first-ever shop, which opened in Nottingham in 1970.

And since the original Dover Street Market, which opened in 2004, was based on Rei Kawakubo's love of Kensington Market, Smith's cube will feature an ever-changing selection of objects and pieces that capture a "market-stall aesthetic."

"What I love about Dover Street is its fantastic oddness. It’s got this very diverse selection of clothes and objects in this very eclectic environment. You never, ever know quite what you’re going to find in there,” Paul Smith commented.

The store has been designed as a modular Meccano-like kit that can change layout to match its contents. It is located in Dover Street Market's basement, on the same level as Gosha Rubchinskiy, Palace and Craig Green, among others.

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