Patrick Ta Beauty names new CEO

By

Benjamin Fitzgerald

Published
Mar 13, 2023

Patrick Ta Beauty announced on Monday the appointment of Kimberly Villatoro to the role chief executive officer.

The beauty brand, founded by celebrity makeup artist, Patrick Ta, in 2019, alongside ​product specialist Rima Minasyan and entrepreneur Avo Minasyan, hopes to tap Villatoro's two-decade long experience across beauty, consumer products, and fashion. 
 
Villatoro comes to Patrick Ta from Estée Lauder, where she served as vice president and general manager of Smashbox and Glamglow in North America, where she led the brands' strategy and operations. During her career, the executive has also led and marketed some of the most recognized brands in the world, including the billion-dollar brand, Barbie doll.

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​"From the beginning, Patrick Ta Beauty was built with the support of all the women in my life. Kimberly's vision for growth and brand positioning is completely aligned with mine," said Ta. "There is no better leader to inspire and scale the next phase of the business than Kimberly. I'm excited for what we build together."

Coinciding with appointment, Minasyan, who previously served as chief executive of the brand, will now transition into his new role as chairman of the board.

The CEO appointment follows a string of business milestones for Patrick Ta Beauty in the last twelve months.  ​In October 2022, Stride Consumer Partners, a growth-equity investment firm focused on niche brands in consumer products and services, announced their minority investment in Patrick Ta Beauty. Then, in November  Patrick Ta Beauty announced the appointment of former L'Oreal executive, Paul Parikh, as chief operating Officer. 

"Patrick Ta Beauty is a brand that is poised for growth. From Patrick's next-generation artistry, to our distinctive and innovative creme and powder duos, consumers continue to fall in love with our superior formulas and luxe brand experience," said Villatoro.

"At the center is Patrick, whose own journey, both personally and professionally, is an inspiration for the brand and an entire generation of makeup lovers. I am thrilled to be leading the brand at this time and continuing the incredible momentum that the team has built."