×
6 113
Fashion Jobs
BURBERRY
Product Manager Upstream SC
Permanent · LONDON
NEXT
Stock Coordinator - Liverpool Speke
Permanent · SPEKE
NEXT
Operations Manager - London Westfield
Permanent · LONDON
NEXT
Stock Coordinator - Worcester Retail Park
Permanent · WORCESTER
ESTÉE LAUDER
Clinique - Consultant - Boots - 30hrs
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots - 19.5 Hours
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots - 15hrs
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - m & s - 18,5hrs
Permanent · Stratford-upon-Avon
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 15 Hours
Permanent · West Sussex
NEW BALANCE
Account Manager, Lifestyle
Permanent · Warrington
HOMESENSE
Loss Prevention/Security Officer
Permanent · Cambridge
TJX EUROPE
Warehouse Loss Prevention Advisor
Permanent · Wakefield
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Bluewater
Permanent · Dartford
WAITROSE
Customer Delivery Driver
Permanent · EXETER
JOHN LEWIS
Equipment Partner
Permanent · BLAKELANDS
HARVEY NICHOLS
Brand Consultant - Moncler
Permanent · EDINBURGH
ASOS
Global Planning Administrator
Permanent · LONDON
PAUL SMITH
Wholesale Sales Executive - Womenswear - Maternity Cover
Permanent · LONDON
MULBERRY
Warehouse Operations Manager
Permanent · SHEPTON MALLET
PRIMARK
Stockroom Retail Assistant
Permanent · LONDON
SELFRIDGES
Client Consultant - Childrenswear (Trafford)
Permanent · MANCHESTER
NEXT
Delivery Coordinator - Weston Super Mare
Permanent · WESTON-SUPER-MARE
Ads
Translated by
Roberta HERRERA
Published
Mar 30, 2022
Reading time
2 minutes
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Paris Women’s Fashion Week sees its online audience soar

Translated by
Roberta HERRERA
Published
Mar 30, 2022

Paris Fashion Week consolidates its position as the leading industry event in both the real world and on the internat. The return to physical shows at the beginning of the year, attended by many celebrities, including Rihanna, Zendaya and Kim Kardashian, has not caused the fashion week’s online audience to diminish. On the contrary, it has actually caused the number of visitors to soar, according to figures recorded by data analysis specialist Launchmetrics and released by the Federation of Haute Couture and Fashion (FHCM).


Christian Dior scored the highest media impact value during the March fashion week - © PixelFormula


The Fall/Winter 2022-23 Women’s Fashion Week ran from February 28 to March 8, but the data crunched by Launchmetrics was collected from February 25 to March 16. The number of unique visitors more than doubled this season compared to those recorded in February/March 2021, increasing by 90% from 216,000 to 456,000. The number of page views jumped by 72% to 1.4 million. 

Media Impact Value (MIV) increased by 97% to $260 million dollars compared to the $132 million obtained a year earlier. This is a significantly higher value than the figures earned by other Fashion Weeks, with Milan reaching $171 million, New York $117 million, and London $40 million.

Between the Women's Week, Men's Week and Haute Couture Week, the FHCM platform hosted a total of 201 fashion shows and presentations this season, attracting 706,000 unique visitors from January to March. "The fashion houses, members of the Federation or invitees, showcased their collections to the general public and fashion industry professionals, through livestreams, pre-recorded videos or creative films," said the Federation. Their content was broadcasted on the brands’ social media profiles, as well as through a network of broadcasting partners including Google, YouTube, Instagram, Facebook and a number of Chinese platforms such as TikTok, Weibo, Tencent Video and WeChat.

Out of the five leading brands ranked in terms of media impact value (MIV), Dior took first place followed by Balenciaga, Chanel, Louis Vuitton, and Off-White. Dior took the cake once again in the influencer market, with South Korean pop star Jisoo’s Dior-sponsored Instagram post surpassing 5 million likes, resulting in a media impact value of $1.74 million dollars.

Another noteworthy finding by Launchmetrics was the resurgence of traditional media, accounting for more than half (57.5% vs. 30% last season) of the total performance recorded by this latest Paris Fashion Week in terms of MIV, followed by influencers (17.1%), brands' own social media pages (14.7%), celebrities (9%) and other broadcasting partners (1.7%). 

Copyright © 2023 FashionNetwork.com All rights reserved.