×
472
Fashion Jobs
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·
TOO FACED
Business Manager - Chester City Centre, UK
Permanent ·

Paris City Hall declares Aubade’s XXL advert sexist

Translated by
Isabelle Crossley
Published
today Dec 14, 2018
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

On Dec. 5, Aubade unveiled a giant poster on the front of the Galeries Lafayette Haussmann building. The outfit showed a close-up of figure-hugging and revealing underwear worn by a model.

Announcing the campaign on Twitter, the French lingerie brand wrote: “The Aubade woman knows how to get noticed." The advert did not sit well with Hélène Bidard, the deputy at Paris City Hall tasked with promoting gender equality.


"Do you speak Aubade ?" asked the lingerie brand on the front of Galeries Lafayette. - Aubade/Twitter


Bidard took to social media to denounce the campaign and questioned Galeries Lafayette Haussmann, upon whose building it was posted. She wrote: “Seriously Galeries Lafayette, in 2018 with the MeToo movement in full swing and only a few days before Christmas, did you really have nothing better to show than a faceless woman’s buttocks? I request the immediate withdrawal of this sexist campaign!” Bidard’s reaction was echoed by numerous Twitter users as well as several media outlets.

However, no action was brought against the campaign because it was only temporary and ended as planned on Dec. 11. The Parisian department store’s façade has now replaced the Aubade advert with the face of Millie Bobby Brown posing in a Moncler advert.

Aubade, which celebrates its sixtieth birthday this year, is known for its suggestive advertising campaigns shot in black and white. Next summer Viktor & Rolf will release a capsule collection for the brand.
 

Copyright © 2019 FashionNetwork.com All rights reserved.