Oct 13, 2016
Parfums Christian Dior unveils film for fresh 'J'Adore' campaign, starring actress Charlize Theron
Oct 13, 2016
Parfums Christian Dior has released a fresh campaign film for its star fragrance "J'Adore", featuring its long-time Hollywood ambassador, US actress Charlize Theron.
The 45-second clip, directed by iconic French photographer and filmmaker Jean-Baptiste Mondino and dubbed "The Absolute Femininity", opens to a twilight scene of sun-parched plains in lightning storm, with Theron bathing in the rain while her voiceover murmurs the words: "I touch the rain...".
As the rain stops and sun rises in the next shot, Theron continues: "I look at the sun... and it says run", mirroring her words with actions, setting off across the sun-soaked plains, dressed in a gold gown and drenched from the storm.
The ad ends with a silhouette of the perfume's bottle against a sunset, as Theron shares her last line: "I watch it all turn, the water, the earth, the sun and me. J'Adore. We are gold. J'Adore Dior."
Both Theron and Mondino have been loyal Dior collaborators for over a decade, with Theron having first signed with Dior as the face of its best-selling perfume in 2004, and Mondino who has lensed the J'Adore campaigns since 1999.
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