Panorama strengthens management team with three key hires

By

Melanie Muller

Translated by
Barbara Santamaria

Published
Jun 28, 2017

Fashion trade show Panorama Berlin has announced three top management appointments, including a new Chief Sales Officer and two new management positions in the areas of Technology/ Digital and Communications/Product Strategy.

Fares Gabriel Hadid, who worked at rival trade show Bread & Butter between 2004 and 2013, has been named new Chief Sales Officer. His experience also includes a stint as Managing Partner position at Berlin Bicycle Week, where he developed a new lifestyle format.

Michael Rüffer will take up the newly created position of Chief Technical Officer (CTO). As a long-time start-up developer, he brings with him valuable experience in the field of e-commerce and will help build Panorama’s online presence.

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Finally, Tom Heisse will be Panorama’s new Chief Communications Officer (CCO), taking also responsibility for Product Strategy. He will join Panorama in September from PR agency Häberlein & Mauerer, where he oversaw Adidas’ marketing activities for over ten years. His most recent position at the firm was Director Business Development and Strategy.

“In a fast moving market, standstill is a step backwards. Therefore, the expansion of the management team is an important strategic step for us, aimed at positioning Panorama Berlin as a driver of innovator and a reliable partner in the European fashion and lifestyle market”, said Jörg Wichmann, CEO of Panorama.