×
7 729
Fashion Jobs
ESTEE LAUDER
Clinique - Consultant - Boots, Uxbridge - 5.5 Hours/Week - Part Time, Permanent
Permanent · Uxbridge
ESTEE LAUDER
Clinique - Consultant - Boots Bon Accord, Aberdeen - 15 Hours - Part Time, Permanent
Permanent · Aberdeen
SELFRIDGES
Stock Operative- Full Time - Menswear
Permanent · BIRMINGHAM
URBN
Urban Outfitters Buying Coordinator - London, UK
Permanent · LONDON
SPORTS DIRECT
Loss Prevention Supervisor - New Store
Permanent · DERBY
GAME
Assistant Trade Marketing Manager
Permanent · BASINGSTOKE
MULBERRY
Digital Stock Operative
Permanent ·
JOHN LEWIS
Loss Prevention Partner
Permanent · HIGH WYCOMBE
JOHN LEWIS
Loss Prevention Partner
Permanent · READING
JOHN LEWIS
Loss Prevention Partner
Permanent · KINGSTON UPON THAMES
HEAD OFFICE
Buyer l7
Permanent · BRACKNELL
SUPERDRY
CRM Executive
Permanent · CHELTENHAM
SELFRIDGES
Digital Personal Shopping Consultant - (Arabic Speaking)
Permanent · LONDON
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · ST HELENS
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · READING
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · DARTFORD
SPORTS DIRECT
Front of House Security
Permanent · LONDON
SPORTS DIRECT
Loss Prevention Supervisor
Permanent · LONDON
SPORTS DIRECT
Loss Prevention Supervisor
Permanent · LEICESTER
GAME
Assistant Trade Marketing Manager
Permanent · BASINGSTOKE
SPORTS DIRECT
Loss Prevention Supervisor
Permanent · BROMLEY
FRASERS GROUP
HR Business Partner
Permanent · SHIREBROOK
Translated by
Barbara Santamaria
Published
Oct 25, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Panorama Berlin to go on tour with a new fashion pop-up concept

Translated by
Barbara Santamaria
Published
Oct 25, 2019

​New location, new concept: Trade show Panorama is set to return next January with a renewed strategy and vision, after announcing its move to Tempelhof in Berlin. But the the decommissioned airport will not become its permanent home. Panorama is reappearing as a travelling pop-up concept with a goal of bringing together retail, industry and consumers.

The trade fair is returning next January with a new message - PANORAMA BERLIN


Under a three-step plan, the winter edition will see a ‘Brand Avenue’ take place over 10,000 sq mts on 14-16 January. The space will be divided into ‘modular pavilions’, which will be available for brands to appropriate and arrange in any way they fit. 

The goal is to give exhibitors the opportunity to present their best products, collections and launches in an innovative environment that feels authentic to them. The focus is on the product, brand and storytelling.

The second step of the plan involves expanding this ‘Brand Avenue’ concept into a ‘Brand Village’ in the summer of 2020, featuring a curated portfolio of brands and products as well as a range of lifestyle options. 

Finally, the third step will see Jörch Wichmann and his team take the pop-up concept on tour, choosing different places to host the event. According to Panorama, the final stage of its plan will focus on the consumer.

The new format will include curated drops, limited editions and launch parties. The agile concept binds together consumers, retailers and brands on an emotional level, and can be used as an event space anytime and anywhere, even at several locations at the same time. 
 

Copyright © 2022 FashionNetwork.com All rights reserved.