×
2 357
Fashion Jobs
REISS
Digital Content Editor
Permanent · LONDON
HEAD OFFICE
Buyer l7 – Vegetarian & Vegan
Permanent · BRACKNELL
HEAD OFFICE
Programme Manager Customer & Marketing
Permanent · LONDON
HEAD OFFICE
Process Manager – Treasury Operations
Permanent · BRACKNELL
MULBERRY
Commercial Finance Analyst
Permanent · LONDON
MULBERRY
Email & CRM Marketing Executive
Permanent · LONDON
MULBERRY
Warehouse Operative
Permanent · SHEPTON MALLET
BOOHOO GROUP
Commercial Finance Analyst
Permanent · MANCHESTER
REISS
Marketing Manager
Permanent · LONDON
ESTEE LAUDER
The Estée Lauder Companies - HR Partner, Retail - Maternity Cover
Permanent · London
HEAD OFFICE
Various CRM Roles Within John Lewis Financial Services
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen CRM Campaign Manager
Permanent · LONDON
BOOHOOMAN
CRM Assistant
Permanent · MANCHESTER
JOHN LEWIS
Loss Prevention Partner
Permanent · BRISTOL
JOHN LEWIS
Loss Prevention Partner
Permanent · EXETER
JOHN LEWIS
Loss Prevention Partner
Permanent ·
LRM GOODS
Marketing Manager
Permanent · GUILDFORD
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 21 Hours - Part Time - Permanent
Permanent · Cambridge
ESTEE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTEE LAUDER
Clinique - Consultant - Boots, Crawley - 13 Hours - Part Time, Permanent
Permanent · Crawley
Ads
Published
Jun 17, 2009
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

P&G takeover men’s cosmetics brand Zirh

Published
Jun 17, 2009

After having acquired The Art of Shaving on the 3rd of June, P&G has announced the takeover of New York brand Zirh. This is a further strengthening on the part of the group aimed at men and reveals the extent to which they are banking on developing the men’s products market.


Zirh Ikon from Zirh

Already strong from brands such as Gillette, Braun and Old Spice to cite but a few, Procter & Gamble have added two labels orientated towards the top end of the market to its portfolio. For the group, this strengthening of activity dedicated to men’s items is the logical next step for the cosmetics market, and it is on this that they are betting their growth. P&G is obviously a very long way away from the $57 billion spent on the takeover of Gillette in 2005; The Art of Shaving, a partner of Gillette that owns certain franchises, cost $60 million. The amount paid out for Zirh has not yet been revealed.

Launched in 1995 in New York, Zirh was sold to Shiseido in 2000, before being bought back by its founder, Brian Robinson, in 2008. The brand has made a name for itself in making products that are based on essential oils and natural extracts and not tested on animals. This refined, natural style has seen the brand distributed by upmarket retailers such as Sephora, Macy’s and Bloomingdale’s.

By Jonathan Fulwell (Source: Matthieu Guinebault)

Copyright © 2022 FashionNetwork.com All rights reserved.