Oysho bets on streaming and becomes sponsor of the Queens League Oysho
The Inditex group's retail chain is promoting women's football. As "title partner" and technical sponsor, Oysho will provide official kits and sports equipment to the players taking part in the competition, which will kick off on May 6 and whose winning team will be decided in a Final Four on July 29.
The event will see the participation of 12 teams captained by streamers and content creators from Spain, such as Gemita, leading the women's division of Porcinas FC with Ibai Llanos; Noe9977, leading the Ultimate Móstoles team with DjMaRiiO; Argentinian journalist Morena Beltrán and ex-footballer Kun Agüero as captains of Kunitas; streamer Mayichi and former goalkeeper Iker Casillas leading 1K; content creator Espe, leading the Aniquiladoras FC team with Juan Guarnizo; Twitch stars Violeta and Perxitaa, leading the Las Troncas FC team; and influencer Paula Gonu, leading Jijantas FC with Gerard Romero.
Spursito, TheGrefg, Adri Contreras, the Buyer brothers and Rivers will also participate in the competition with their own teams. In the case of the Buyer brothers, FC Barcelona players Claudia Pina and Patri Guijarro will serve as team ambassadors.
This new competition, created as the women's counterpart to the Kings League InfoJobs tournament, founded by former Spanish footballer and businessman Gerard Piqué, will be streamed online via the Queens League Oysho's official Twitch, YouTube and TikTok channels, as well as the channels of the participating streamers. Registration is currently open and the selection of players for each team will take place on April 16 at the venue of the event, the Cupra Arena.
This partnership is part of the sports, lingerie and leisurewear retailer's plan to attract a younger audience through sports, following the launch of Oysho Training, its first fitness, yoga and running training app.
With a retail network of more than 500 shops and a presence in around 220 countries through its e-commerce, Oysho forms part of the Inditex group's brand portfolio, together with the brands Zara, Zara Home, Pull&Bear, Lefties, Stradivarius, Massimo Dutti and Bershka. According to its latest financial results, the conglomerate chaired by Marta Ortega increased its turnover by 24% to 3.095 billion euros in the first nine months of the 2022-2023 fiscal year, running from February 1 to October 31.
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