×
1 834
Fashion Jobs
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
ESTÉE LAUDER
Clinique - Consultant - House of Fraser, Maidstone - 15 Hours - Part Time, Permanent
Permanent · Maidstone
ESTÉE LAUDER
Clinique - Consultant - Boots, Princes Street, Edinburgh - 14 Hours - Part Time - Permanent
Permanent · Edinburgh
ESTÉE LAUDER
Clinique - Consultant - Lisburn, Boots - 30 Hours - Full Time, Permanent
Permanent · Lisburn
HUGO BOSS
Wholesale - Senior Sales Executive - Hugo Womenswear
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Edinburgh - 16 Hours - Part Time, Permanent
Permanent · Edinburgh
SHISEIDO
Marketing Director - Shiseido, Clé de Peau Beauté, Drunk Elephant
Permanent · London
REISS
Buying Admin Assistant
Permanent · LONDON
SHISEIDO
Bareminerals Account Manager - Boots Glasgow Silverburn (37.5 Hours)
Permanent · Glasgow
SHISEIDO
Bareminerals Account Manager - House of Fraser Guildford (37.5 Hours)
Permanent · Guildford
SHISEIDO
Laura Mercier Account Manager - John Lewis Bluewater (37.5 Hours)
Permanent · Dartford
SHISEIDO
Nars Stock Manager - Selfridges London (37.5 Hours)
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots-Oxford Street, London - 7.5 Hours - Part-Time, Permanent
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Boots, Eastbourne - 5.5 Hours - Part Time, Permanent
Permanent · Eastbourne
MONCLER
Store Operations Manager - Flagship London
Permanent · LONDON
ESTÉE LAUDER
Clinique - Consultant - Fenwick, Newcastle - 12 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTÉE LAUDER
Clinique - Consultant - Barkers, Northallerton - 5.5 Hours - Part Time, Permanent
Permanent · Northallerton
BURBERRY
App Officer - Sloane Street
Permanent · LONDON
360 TALENT LONDON
​Sales Supervisor
Permanent · LONDON
ESTÉE LAUDER
Consumer Marketing & Event Coordinator, Mac And jo Malone London - Travel Retail Emea (Based London)
Permanent · London
Advertisements
Published
Dec 15, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Outdoor performance wear skewing to younger demographic

Published
Dec 15, 2016

In the last three years, the performance outerwear market has seen a huge 180 degree spin in direction. A study found that not only are consumers younger and more socially active, but they are searching for more versatile pieces.


Canada Goose



The report found that rather than purchasing activity-specific pieces, the current consumer is more focused on buying versatile pieces. While activity-specific pieces remained stagnant, more versatile outerwear items boomed in popularity.

The report found that the outdoor consumer is changing. Consumers showed an increased interest in outdoor activities, but they were also younger, more diverse in demographics, and more socially-connected.

Michael Cattanach, the global product director for Polartec stated, "The industry has been obsessed with the core adventurer, but that's not the way most people now experience the outdoors.”

Also noted in the report: sales showed a growing interest by consumers in trail running, cycling, camping, adventure travel, and indoor climbing.

This market data has sparked an output of established brands starting ‘performance’ spin-offs. Many brands have started their own performance outerwear lines or embarked on outerwear collaborations with outdoors companies. Supreme has had an ongoing partnership with The North Face. Canada Goose has been collaborating with a number of brands, including Drake’s OVO label, Opening Ceremony, and Vetements. 

The report focuses on market data not just from North America, but from Europe, China, South Korea, Australia, Japan, and India. Sales results are pulled from the top 50 outdoor retailers, alongside 80 core worldwide outdoor brands.

Copyright © 2021 FashionNetwork.com All rights reserved.