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Published
Mar 29, 2018
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Online sales up 10% at Mountain Warehouse following website revamp

Published
Mar 29, 2018

British outdoor retailer Mountain Warehouse has reported a 10% uplift in online revenues after relaunching its website with more personalised features.


Photo: Mountain Warehouse


The company worked with Certona, an AI-based real-time personalisation solutions company, to revamp its site and create a more personalised and engaging online experience to drive sales and foster loyalty.

Together, the brands implemented advanced web recommendations based on categories including gender and age, personalised landing pages according to shopper history, and individualised emails with relevant recommendations that are specific to audience, season, shopper profile and product category.

Six months after going live in December 2016, Mountain Warehouse reported a 14% increase in recommendation demand performance.

“Until recently, we were unable to leverage the full power of personalisation,” commented Ed Whatmore, head of e-commerce at Mountain Warehouse. “The partnership with Certona has unlocked new opportunities for us that were previously out of reach. Business is thriving, and we’re able to provide an enhanced shopper experience by catering to individual customer needs and interests.”

The company is the largest outdoor retailer in the UK, with over 200 stores nationwide and over 250 globally. It was founded in 1997 by Mark Neale and caters for an extensive range of outdoor activities, including running, cycling and camping.

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