Online event sales group Showroomprivé loses €4.4 million in 2018, a 16.8% improvement
today Mar 14, 2019
In 2018, French online event sales group Showroomprivé recorded net losses for €4.4 million, a 16.8% improvement on the losses posted for the previous financial year, according to a press release issued by the company.
Showroomprivé’s total revenue between January and December last year increased by 2.3%, reaching €672.2 million. By geographical area, the group's revenue in France grew 5.3% to €546.2 million, while the revenue recorded in the other countries where Showroomprivé operates grew 1%, to €112.3 million.
On the expenditure side, the cost of goods sold rose 3% to €428.5 million, while logistics costs increased by 4.9% to €157.9 million. Marketing expenditure stood at €34.5 million, up 0.4%, while general and administrative costs amounted to €56.9 million, equivalent to a 12.2% rise.
The co-founders and co-CEOs of Showroomprivé, Thierry Petit and David Daya, emphasised that the group’s expansion plan is “focused” on two areas: improving “operational efficiency” and controlling costs to “boost” Showroomprivé’s long-term profitability.
In 2018, Showroomprivé claimed 9 million cumulative customers, a 13.6% increase, generating on average 4.3 orders each. Revenue per customer was €176, up 3.6%, while average order value was €40.6, a 5.5% improvement.
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