On Running takes "next step" with launch of global running event series
On, the fast-growing Swiss running shoe specialist, has announced its own global running event series, called On Track Nights. The launch is described at its "next step" and follows “the success of On athletes at the highest international competition levels such as the Diamond League, European and World Championships”.
It will start in May and will cover three continents and five cities. It’s working with local partners who “have long-standing experience in hosting track races with a unique atmosphere” with the first event being Track Fest in Los Angeles. This will be followed in the UK by Highgate’s Night of 10,000m PB’s. After that will come France’s FAST5000 in Montesson, then Track Night Vienna and a “spectacular” event in Melbourne, Australia this autumn.
The goal is to “give a platform to elite, U-20, semi-pro, and passionate middle-distance runners to beat their personal bests, gather valuable points for World Championship and Olympic qualifications and most importantly, to set the standard for a new kind of athletics event that brings its stars closer to the fans”.
“We are a running brand at heart and with our Lightning programme, we have taken major strides in developing the fastest products for the very best runners of the world. The next big step is to provide new opportunities and a different kind of professional athletics event for athletes to race in,” said co-founder Olivier Bernhard. “We know that race atmosphere is pivotal to performance, so we want to bring the fans and running community closer to the track and have them be part of the athlete’s journey to major championships.”
The company also said that all of the events are “high-octane affairs” with “their own unique local flavour [and] all champion a community-focused, festival-feel approach to racing”.
The running events will also come with entertainment for everyone who attends. Screening, interactive booths, recovery stations, food and beverage outlets, athlete appearances and more are among the activities that will be offered.
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