Olly Murs designs men's capsule collection for River Island
Fashion chain River Island and English singer Olly Murs have teamed up on an exclusive menswear collaboration inspired by his personal style.
“I have always loved clothes, but for me to do a fashion collaboration, it had to be authentic and River Island seemed like the perfect fit,” said the pop star, who created a 14-piece collection of items, including tops, trousers, outerwear and tailoring, that are designed to smoothly go from day to night.
“The brand has always been close to my heart and my earliest memories of payday shopping with my mates at the local store in Essex make this collaboration all the more personal to me. I was fully immersed in the design process to ensure that every piece was true to my style. I have loved every minute of it and I can’t wait to share the collection with my fans,” Murs commented.
The OIly Murs X River Island range will be available for purchase from 6 November at River Island stores and online.
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