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By
AFP-Relaxnews
Published
Dec 11, 2014
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Olivia Wilde named H&M Conscious Exclusive spokesmodel

By
AFP-Relaxnews
Published
Dec 11, 2014

On Thursday, December 11, H&M announced American actress Olivia Wilde as the face of the latest Conscious Exclusive collection, the Swedish giant's line of more environmentally sustainable apparel.


Olivia Wilde is the new ambassador for the H&M Conscious Exclusive collection | Photo: H&M


Ever more committed to eco-friendly and sustainable fashion, the famous retail chain is still determined to keep things glamorous. To represent its new Conscious Exclusive collection, H&M called upon "House MD" actress Olivia Wilde, who follows in the footsteps of Amber Valletta and Vanessa Paradis.

"Sustainability is one of my biggest passions. I'm proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability," said Wilde.

With this new line, the brand chose to emphasize details and tailoring inspired by African, Indian and Asian cultures. The collection will go on sale on April 16 in 200 H&M stores around the world and at www.hm.com.
 

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