×
8 055
Fashion Jobs
AESOP
eu Quality And Technical Manager
Permanent · London
HARVEY NICHOLS KNIGHTSBRIDGE
Brand Consultant - Dries Van Noten
Permanent · LONDON
PRIMARK
Stock Optimiser (Assistant Branch Merchandiser)
Permanent · READING
PRIMARK
SEO Analyst
Permanent · Reading
HEAD OFFICE
Social Marketing Performance Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · DARTFORD
MULBERRY
Lifestyle Development And Production Manager
Permanent · LONDON
MULBERRY
Visual Merchandising Manager - Emea & North America
Permanent · LONDON
SELFRIDGES
Finance Manager
Permanent · LONDON
NEXT
Delivery Coordinator - Croydon Centrale
Permanent · CROYDON
NEXT
Van Driver - Manchester Trafford
Permanent · MANCHESTER
NEXT
Sales Coordinator - Bury st.Edmunds
Permanent · BURY ST EDMUNDS
GANT UK
Brand Consultant - Full Time
Permanent · LONDON
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Finance Manager
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
DR. MARTENS
Senior Account Manager
Permanent · LONDON
PRIMARK
SEO Analyst
Permanent · READING
EVERLAST GYMS
Assistant General Manager - Everlast Fitness
Permanent · NEWPORT
ESTEE LAUDER
Tom Ford Beauty & Artisan Fragrances - Area Sales And Education Manager (Midlands)
Permanent · Birmingham
ESTEE LAUDER
Travel Retail - jo Malone London - Account Coordinator - Gatwick.Wdf-North - 37.5h/Week - Full Time, Permanent
Permanent · Horley
Published
Feb 2, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Off-White reveals Spring/ Summer 2021 via digital Imaginary TV

Published
Feb 2, 2021

Virgil Abloh does enjoy breaking the rules. His latest video presentation, in this case the Off-White Spring/ Summer 2021 collection, which debuted online Tuesday lunchtime in Europe, is a case in point.


 


 
The American designer unveiled his new collection as part of a multi-media and multi-disciplinary display, via an imaginary TV network, called Imaginary TV.
 
Teasing the concept the day before with scratchy techy punk videos; musical mash-ups; manga graphics and shots of a dude plastering posters of the event all over construction sites.

Eliciting all manner of commentary on Instagram: “help me please,” to “I’m instantly accepting” to “I’m paying off debts of first 5 people to hit me up.”
 
Imaginary TV already has a collectible white T-shirt, a sure-fire hit on fashion resale sites, so expect Off-White fans to be checking out Vestiaire Collective already.


Off-White - Spring/ Summer 2021 - Photo: Off-White


 
The collection itself was less avant-gardist, but nonetheless memorable. Virgil’s big idea for the coming summer was pleats: as he dreamed up lots of mega plissé dresses, cocktails  and skirts – some cut with halter neck; others cut in half verticals; others worn over pants. In all manner of colors – from sinful red to flesh to pale gray. Many of his cast wearing a bandana-scarf in leather; some featuring giant funnel necks, best seen in a great leather blazer. Other ladies appeared in battleship gray or tobacco redingotes with cut outs at the crook of the arm. Along with a divinely well draped beige jersey dress with side holes, of which Halston would have been proud.
 
For the Off-White guys – samurai plissé skirts and baseball jackets in matching mat gray; red blazers with oversize patch pockets; or jeans with cut-out thigh holes. For art gallery openings - Buddhist monk skirts, vertically zippered.


Off-White - Spring/ Summer 2021 - Photo: Off-White


 
The designer marking the distance he has travelled sartorially since his early days as a young DJ making neophyte steps into fashion.
 
All told, the faint air of very posh bandits, all the way to Abloh’s signature four-arrow logo, used in a highwayman’s face mask.  The rain beating down; crows cawing angrily intermingled with ruffled bird song. Shot in a studio that had either Rodchenko-worthy wooden floors;  small fields of wild vegetation; or a big yellow graffitied truck.
 
Before the whole thing ended in a storm on the soundtrack. Après Virgil, la deluge.
 

Copyright © 2022 FashionNetwork.com All rights reserved.