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Translated by
Robin Driver
Published
Feb 24, 2020
Reading time
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Off-White opens pop-up at Paris Fashion Week

Translated by
Robin Driver
Published
Feb 24, 2020

Following New York, London and Milan, the fashion world has turned its attention to Paris for the French capital's Fall/Winter 2020 fashion week, which kicks off on Monday. And Virgil Abloh's Off-White brand has decided to celebrate the event with a pop-up dedicated to its jewellery and eyewear lines which, according to the label's Instagram account, runs 24 February to 3 March. 


Off-White's Spring/Summer 2020 jewellery campaign - Off White


Fans of the brand, which is owned by New Guards Group – itself recently acquired by Farfetch – will be able to discover Off-White's men's and women's jewellery collections for Spring 2020, as well as its unisex eyewear collections, at the pop-up which will stay open through Paris Fashion Week. Spread over three floors, the store has taken up residence at 299 Rue Saint-Honoré in Paris' first arrondissement, a stone's throw away from the Jardin des Tuileries.  

In terms of jewellery, the pop-up focuses on the brand's Mini Arrow earrings, available in a range of finishes, but also offers a selection of necklaces, rings and pendants. For men there are industrial-inspired bracelets, as well as necklaces. As for eyewear, visitors will be able to choose from a unisex offering including oversize styles and aviators. 

No stranger to hosting pop-ups at key moments in the fashion season, Off-White has also been at Galeries Lafayette Champs-Elysées since the beginning of February, having set itself up in one of the department store's pop-up boxes. Here the label will continue to present a large cross section of its brand universe, including men's and women's ready-to-wear and accessories, such as footwear and bags, until mid-March. 

Off-White, which does not operate a permanent store in the French capital, will present its Fall/Winter 2020 collection during Paris Fashion Week on 27 February. 
 

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