Off-White celebrates new Hong Kong store with capsule collection

By

Obi Anyanwu

Published
May 22, 2017

Off-White continues its retail expansion in Asia with the opening of its second retail location in Hong Kong at Queen’s Road Central. The fashion label under Virgil Abloh is celebrating the store opening with a capsule collection exclusively available at Off-White stores in Hong Kong.

 
The 10-piece capsule collection features an assortment of men’s and women’s clothing and accessories, including t-shirts, sweatshirts, jeans, denim cutoff shorts, socks, backpacks and a handbag. Most pieces in the collection feature an ‘X’ arrow design and 3D line pattern, except for the handbag that features a strap with Off-White’s signature slant line pattern and an additional pink strap.
 
The collection launch comes almost one month after the opening of the second Hong Kong store. The 746-square-foot Queen’s Road Central store is a two-tiered space featuring concrete floors and an exposed ceiling that draw inspiration from factory spaces and are juxtaposed by gold countertops and fixtures.

Prior to the opening, the contemporary label opened its first North American flagship store in Toronto and announced that its first US store will open in New York City.
 
Off-White currently operates 10 stores around the world in Hong Kong, Beijing, Shanghai, Tokyo, Seoul, Singapore, London and Toronto.