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Published
Dec 12, 2019
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Oddy steps up as New Look CEO as McGeorge takes non-exec chairman's role

Published
Dec 12, 2019

Recovering fashion retail giant New Look said Thursday that Nigel Oddy has been appointed CEO, effective from the start of next year, having joined the company as COO on April 1.


New Look


His move to the top job means that chairman Alistair McGeorge will transition from his current executive chairman’s role to become non-executive chairman at the same time as Oddy steps up. McGeorge has been in charge since November 2017.

He said that with the firm’s financial restructuring and customer strategy review complete, “now is the right time for Nigel to become New Look’s CEO and for me to assume a non-executive role in my capacity as chairman. New Look is a great brand with an exciting future, and I look forward to continuing to support, encourage and challenge Nigel and the wider team”.

He also said that Oddy has been running the business operationally since he joined “and in a short space of time has made significant improvements to our buying, product, supply chain and omnichannel offer. As I have said before, his experience will be a great asset as we continue our transformation, which I am confident we are well positioned to deliver”.

Meanwhile Oddy added that the company has already taken “decisive steps to broaden the appeal of our product, enhance the customer journey and improve our lead times. Following the successful financial restructuring, we have also been able to strengthen our leadership and begin to invest prudently in the business again”.

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