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Published
Jun 21, 2016
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Oasis and Warehouse launch new websites

Published
Jun 21, 2016

Oasis and Warehouse, the British high street fashion brands, have partnered with Accenture Strategy’s Javelin Group, Demandware and Retail Assist to migrate their websites onto new digital platforms.


Photo: Javelin Group


Described as "next generation ecommerce sites," the new homepages support Oasis' and Warehouse's ongoing omni-channel customer experience strategy.

Oasis and Warehouse COO, Hash Ladha, comments: “This is just the start of an exciting digital transformation for both Oasis and Warehouse. Across each brand we pride ourselves in consistently being at the forefront of innovation and now have a new base to continue to build from for the future.”

Both brands are focusing on delivering a modern user experience that is invested in omni-channel improvement and growth. In the UK, offering a well-functioning omni-channel experience for customers is becoming increasingly important, as more and more Brits combine buying goods in stores with online shopping.

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