Nudie Jeans opens second London store, plans Oslo expansion

By

Cajsa Lykke Carlson

Published
Apr 20, 2015

Nudie Jeans, the Swedish denim label, has opened its second Repair Shop store in London. The new boutique is located in Shoreditch, East London, and follows the brand's inaugural Soho location.

This is Nudie's 19th store worldwide and it was designed by the label's in-house interior architecture team, which used reclaimed Victorian pine floorboards to represent one of Nudie's key values, sustainability. The Repair Store also features Nudie's Repair Stations, adhering to the brand's core values: to repair and recycle.

"Since we opened up the first Repair Shop in London we've seen an increase in demand for our product and our service. This is all great, we need to stay true to our philosophy and translate it into practice; we need to keep telling our story and keep our promise of expert denim knowledge and free repairs to our customers, and therefore we felt that it was time to open up a new Repair Shop," said Joakim Levin, co-founder of Nudie Jeans.

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The new store is located at Unit 3 19-21 Redchurch Street, in the heart of Shoreditch's commercial area. Nudie has Repair Shops in cities including hometown Gothenburg, Stockholm, London, Berlin, Los Angeles, Sydney, and Osaka, and is launching in Oslo this April.