Notonthehighstreet to open two Christmas pop-ups
Notonthehighstreet is preparing for its busiest time of the year with the launch of a Christmas campaign and a series of initiatives.
The company, which provides an online platform for hundreds of artisans and creatives, will be opening two pop-up shops in central London following the success of its physical spaces in 2018.
The first of these activations will open at London Waterloo Station on 1-17 November, while the second store will run on 4 November until 21 December at London Bridge Station.
A curated range of products across kidswear, accessories, jewellery, homeware and decoration will be stocked in the two physical retail spaces, providing a glimpse into the assortment of products that live on Notonthehighstreet’s website.
These include a jewellery range co-created by English television presenter Fearne Cotton with artisan jeweller Carrie Elizabeth, as part of four celebrity collaborations to support Notonthehighstreet’s Christmas campaign.
Fearne Cotton, Gok Wan, Sophie Ellis-Bextor and Giovanna Fletcher have worked with the online marketplace to curate their own thoughtful gift collections, which feature in the Christmas Gift Guide and are shoppable through the site or app.
The e-tailer has also created 10 TV idents that will appear during Channel 4’s ‘Festive Entertainment’ strand across its portfolio of channels for the second year running. The campaign will be making its debut on 1 November, featuring a playful twist on the truisms of Christmas.
Ella d’Amato, Chief Commercial and Marketing Officer, Notonthehighstreet commented: “Our campaign this year is focused on putting a smile on people’s faces. Both the creative execution and the channels we’re using allow us to engage with our audience repeatedly in a way that fits in with their lives."
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