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Published
Jun 30, 2020
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Not Just Another Store goes extra mile with anti-Covid measures

Published
Jun 30, 2020

Not Just Another Store, the Shoreditch-based concept store, has reopened its doors with a raft of safety measures as part of its new Back to Bloom Campaign.


Not Just Another Store


The concept store, described as a “community retail space” selling over 30 emerging brands across womenswear and menswear, literature, art, homeware and interiors, said the new campaign aims to ensure customer and staff safety while limiting the spread of Covid-19.

New procedures include spraying all items touched by customers using non-chemical, water-based anti-bacterial spray, disinfecting all areas of the store daily and offering free masks to customers.

Private shopping appointments and click-and-collect services are offered to deliver a more convenient shopping experience. Customers can also benefit from an extended return policy when shopping online.

Additionally, Not Just Another Store will keep a log of anyone who comes into the store, and limit customer numbers to allow a maximum of 10 shoppers in the store at any given time.

Launched in 2018, the store is run by Utter Group, a contemporary platform stocking high quality and value for money collections. An events “pod”, where the store hosts artist collaborations workshops and exhibitions, brings together smaller brands, local businesses and their community. 

The Back To Bloom campaign aims to keep these groups supported, maintain quality brand experience, while firmly prioritising the utmost safety of all visitors to the store through regulated procedures.

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