Nixon opens second London store

By

Cajsa Lykke Carlson

Published
Nov 30, 2015

Nixon, the Californian watch and accessories brand, is expanding in London with a second store.

The new shop is located at 31 Neal Street in Seven Dials, Covent Garden, and follows the first store on Newburgh Street in Carnaby, which opened in late 2014. It will feature Nixon's award-winning open watch table, which invites customers to try on and experience product first hand.

The store will also have one of Nixon's customization bars and showcase the brand's limited edition offerings.

"Seven Dials is an internationally recognized shopping destination and we are in great company here with the other action sports and premium fashion brands", said Tim Mack SVP Direct to Consumer. "The Newburgh Street location has proven to be a success for Nixon and Seven Dials will allow us to expand our presence in London and reach a slightly different consumer".

"We're excited to have the opportunity to raise Nixon's profile in London and the UK", added Philippe Gouzes VP of Sales/General Manager EMEA. "We have found that these stores are a great way to introduce people to Nixon and showcase the brand and they really accelerate the business of our retail partners. The UK presents an amazing opportunity for Nixon going forward".

Over the next year, Nixon plans to also open stores in key cities in Europe, Asia-Pacific and the US.