×
4 498
Fashion Jobs
DR. MARTENS
Finance Accounting Manager, Korea
Permanent ·
VIVIENNE WESTWOOD
Accounts Payable Assistant
Permanent · LONDON
MULBERRY
Warehouse Administrator
Permanent · SHEPTON MALLET
FRASERS GROUP
PR Manager - Flannels
Permanent · LONDON
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · EPSOM
HUGO BOSS UK LTD.
Store Administrator - London Oxford Street
Permanent · LONDON
BOOHOOMAN
Menswear Buyer
Permanent · MANCHESTER
PRIMARK
Business Analyst - Checkout Management Epos
Permanent · READING
PRIMARK
Business Analyst - Checkout Management Mpe
Permanent · READING
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Stratford (Westfield)
Permanent · London
LEVI'S
Keyholder - 30 Hours Per Week
Permanent · Norwich
L'OREAL GROUP
Prada Beauty Deputy Business Manager, 1.0, Harrods London
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - Marks & Spencer - 15 Hours
Permanent · London
ESTÉE LAUDER
Clinique - Account Manager - Boots - 30 Hours
Permanent · Berkshire
ESTÉE LAUDER
Clinique - Consultant - John Lewis - 13 Hours
Permanent · High Wycombe
AESOP
Retail Consultant | Aesop Piccadilly Arcade, London | Full Time
Permanent · London
TK MAXX
Security And Loss Prevention Advisor
Permanent · Preston
TJX EUROPE
Brand & Marketing Administrator
Permanent · Grand Londres
TK MAXX
Loss Prevention Advisor - Glasgow And Surrounding Area - Full-Time- Permanent
Permanent · Glasgow
TK MAXX
Loss Prevention Officer - Permanent - 2 x pt 20hrs Bedford Town
Permanent · Bedfordshire
FARFETCH
Senior Performance Marketing Executive (DACH Region) – Affiliates And Growth Partner Marketing
Permanent · LONDON
RALPH LAUREN
Sales Professional
Permanent · London
Ads
Published
Feb 14, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike upsizes at London Designer Outlet, highlights athleisure strength

Published
Feb 14, 2022

London Designer Outlet (LDO) is about to be boosted yet again with another major retail brand upsizing at the west London mall. Nike is endorsing its presence there by opening a much bigger store after nearly eight years at the 84-acre site.


London Designer Outlet


The global sportswear brand is set to increase its footprint at the Wembley Park mall by more than two thirds, from 9,200 sq ft to 15,500 sq ft. The new store will open to the public in Q2 this year.

The new store will feature the brand’s recently-launched Nike Unite concept – which helps locals connect more closely with sport. Customers will experience an in-store community wall highlighting the its own team and local partnerships, with design elements incorporating local landmarks and hometown heroes - encouraging shoppers to take pride in their roots. 

While Nike’s expansion works are under way, the brand will continue to occupy a pop-up space in the upper mall – taking approximately 10,000 sq ft before the new, permanent store opens.

The expansion comes just months after Adidas expanded its store at LDO, increasing its footprint by 63%. It also follows a similar move by Tommy Hilfiger which has more than trebled its total footprint to 7,800 sq. Meanwhile, Calvin Klein also undertook a substantial expansion, with its presence having grown by 50% to 4,100 sq ft.

“With the centre already being home to Puma, Converse, Champion, New Balance, Vans, The North Face and ASICS, London Designer Outlet also stands ready to meet the continued surge in popularity of athleisure”, a spokesperson said. 

Matt Slade, Retail Director of Quintain, the owner of LDO, added: “Further to decisions by Nike, adidas and Tommy Hilfiger to upsize, we are proud and fortunate to offer such a strong mix of premium, lifestyle, sports, high street fashion, homeware and F&B brands.

“That so many of our brands, including Nike, have been with us since London Designer Outlet opened – and have expanded at the centre – is a source of deep pride and helps to ensure our guests have a consistently excellent experience every time they visit.” 

Copyright © 2023 FashionNetwork.com All rights reserved.