×
1 017
Fashion Jobs
LEVI'S
Performance Marketing Manager
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Bentalls, Kingston - 22.5 Hours / 4 Days - Part Time, Permanent
Permanent · Kingston upon Thames
SHISEIDO
Ecommerce Manager - Nars, Shiseido & Drunk Elephant
Permanent · London
VANS
Account Coordinator - Dutch Speaking - Vans
Permanent · NOTTINGHAM
ESTÉE LAUDER
The Estée Lauder Companies - CRM And Loyalty Manager
Permanent · London
ESTÉE LAUDER
Clinique - Consultant - John Lewis, Bluewater - 25.5 Hours - Part Time, Permanent
Permanent · Dartford
ESTÉE LAUDER
Clinique - Consultant - Boots - Metro, Gateshead - 21 Hours - Part Time, Permanent
Permanent · Gateshead
ESTÉE LAUDER
Director, Global Social Marketing
Permanent · London
ESTÉE LAUDER
Tom Ford - Business Manager - John Lewis, Milton Keynes - 37.5 Hours, Days - Full Time, Permanent
Permanent · Milton Keynes
SHISEIDO
Nars Account Manager, Fenwick Bond Street (37.5 Hours)
Permanent · London
LIBERTY LTD
Sales Manager
Permanent · LONDON
LIBERTY LTD
Retail Security Officer
Permanent · LONDON
VF INTERNATIONAL
Inbound Logistics Analyst - 12 Month Ftc
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Trainer
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTÉE LAUDER
Clinique - Consultant - Boots, White City London - 35 Hours - Full Time, Permanent
Permanent · London
ESTÉE LAUDER
la Mer - Business Manager - Harvey Nichols, Birmingham - 37.5 Hours / 5 Days - Full Time, Permanent
Permanent · Birmingham
ESTÉE LAUDER
Regulatory Scientist - Global Ingredients Compliance
Permanent · Petersfield
SHISEIDO
Finance Analyst
Permanent · London
SHISEIDO
Area Sales & Education Manager | Central South England (Ftc)
Permanent · Reading
HUGO BOSS
Sales Manager - Hugo
Permanent · London
ASICS
Field Sales Representative
Permanent · Warrington
Published
Nov 3, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Nike files trademarks for virtual use

Published
Nov 3, 2021

Nike has filed several new trademarks prompting speculation that it is gearing up to launch into the metaverse. 

Nike files trademarks for virtual use. - Facebook: Nike


Following Facebook’s announcement that it would rebrand to Meta to create a metaverse where people can meet and connect virtually, new fillings with the U.S. Patent and Trademark Office suggest Nike’s intent to make and sell virtual Nike-branded sneakers and apparel.

The application, filled on October 27, states that Nike is planning to launch its brands in a different web atmosphere that would allow them to provide “online, non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use in virtual environments.”

In total, seven different applications have been submitted including for “Nike,” the brand’s famous slogan “Just Do It,” its swoosh logo, as well as for the “Air Jordan” and “Jumpman” logos. 

Moreover, recent job postings for a virtual material designer of footwear and other virtual design roles equally suggest the company is gearing up to launch Nike-branded products in the metaverse.

Nike previously made forays into the digital space in 2019 when Nike’s Jordan Brand partnered with “Fortnite” to produce character skins wearing Nike sneakers. That same year, it also filed a patent for “CryptoKicks”, which would link physical shoes with an NFT to verify ownership.

In its most recent earnings report in September, the company lowered its fiscal 2022 outlook, after it said revenue rose to $12.25 billion from $10.59 billion in the first quarter ended August 31, while analysts on average had expected $12.46 billion, according to IBES data from Refinitiv.

Copyright © 2022 FashionNetwork.com All rights reserved.