Newcastle mall Eldon Square launches sustainability festival
Newcastle’s Eldon Square mall is launching its first-ever sustainability campaign. The week-long “festival” aims to highlight the positive changes its retailers have made to support customers in introducing new ways to “shop, eat, and live more sustainably”.
The move reflects the growing awareness of green issues by consumers and their desire to know just what can be done via their shopping choices.
Bdaily reported that as part of the 20-26 April campaign, retailers will feature in-store experiences, workshops, and demonstrations showcasing the latest in their brands’ “sustainable innovations, products and recycle and repair schemes”.
Working alongside its retailers, a ‘SquareUp!’ event has been developed to support visitors interested in making more sustainable shopping choices.
Key events include John Lewis showcasing its sustainable products and services across all floors from 22-24 April “where customers can explore their sustainable journey including fashion, beauty and home”.
For Earth Day, fashion retailer Superdry will host an event at its store and from April 22, where shoppers will receive 20% off purchases from their sustainable ranges throughout the weekend. An exclusive customisation station on April 24 will feature free personalisation from local artist Adam Claridge on all purchases from its Vegan Footwear collection.
Separately, there will also be demonstrations from celebrity make-up artist Amanda Bell and Northeast stylist Maddie Sidebottom. The pair will be showcasing a range of sustainable beauty brands and provide advice to customers on how they can introduce sustainably-sourced products into their make-up bags and wardrobes.
Tania Kelly, marketing manager at Eldon Square, said: “Working alongside the restaurants and brands in the centre, we strive to ensure that Eldon Square is a place where people love to visit, socialise and offer choice.”
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