Apr 11, 2016
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New "sociable shoe" lets users disconnect

Apr 11, 2016

If you're the kind of person who can't help checking your social media feeds, even when hanging out with friends, men's footwear brand Anatomic & Co.'s new shoe "In good company" might be just the thing for you.

Photo: Anatomic & Co.

Described as the "world's first social shoe" (and that's social as in face-to-face interaction, not social media...), the shoe lets you socialise without constant mobile and social media distractions. It was created together with research institution UCL, and uses technology inside the rubber sole with Bluetooth connection to an app. This lets you personalize your preferences and do away with unwanted interference.

Moema Pimentel, Anatomic & Co.'s Managing Director and Chief Designer said, "The shoe is a physical manifestation of our mission - to make the world a more sociable place to live, by making the world's most sociable shoes. After the beta test we are planning to roll this out further so more people can be in good company."

Dr Alastair Moore, UCL Advances' Deputy Director added, "This delivers against UCL's mission to work on innovative research. By subverting the principles of the 'Internet of Things' and bringing mindfulness closer to technology I wouldn't be surprised if we start to see more products like this over the coming years."

"In good company" will be featured on Kickstarter and forms part of Anatomic & Co.'s SS/16 collection.

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