New retail development gets green light on London's Piccadilly
The Crown Estate has secured planning permission from Westminster City Council to redevelop a post-war office block at 33-35 Piccadilly into a new retail and office hub.
The building is strategically located in one of London’s busiest areas, with facades addressing Piccadilly and St. James’s Church to the south, Swallow St (connecting to Regent St) to the west, Vine St to the north and Piccadilly Place to the east.
The redevelopment of Airwork House will create retail spaces on all of its elevations, as well as a new entrance. Architects DSDHA have been tasked with developing a new design, which will incorporate finely-crafted elevations, Portland stone, and what has been described as a “highly articulated profile”.
“These proposals are a fantastic example of our on-going investment in Regent Street and St James, to create world-class, sustainable, office and retail space. We look forward to working closely with our local partners to bring the designs to life,” commented James Cooksey, director of The Crown Estate’s Central London Portfolio.
The redevelopment will mean more space for brands to move into, in one of London’s top fashion and luxury shopping destinations. The area around Regent Street and Oxford Circus brings together a vast number of European and UK flagship stores, from affordable brands like H&M and Topshop to high-end names like Burberry and Ralph Lauren.
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