New parking app ParkingPerx on a mission to reinvigorate high street footfall

By

Barbara Santamaria

Published
Oct 9, 2019

ParkingPerx, an innovative new app which seeks to boost high street footfall through customer rewards, has secured more investment and announced new partnerships with brands including H&M and Adidas.

It comes after the startup, led by Chris Reed, secured an £80,000 investment from his appearance on the BBC’s Dragons’ Den earlier this year.

Its app offers users parking discounts whenever they buy a product or enjoy an experience in one of its partner brands, essentially making high street shopping more convenient.

On top of the Dragons’ Den investment, the startup has received £250,000 from Mercia Technologies to further develop the concept and create six new jobs over the next four months.

And in addition to major investments, ParkingPerx has teamed up with a list of national chains and retailers including Adidas, Asda, H&M, John Lewis, Primark, Ted Baker and Nike. These collaborations will enable the free parking app to offer shopping discounts and rewards with major retailers across the UK.

ParkingPerx said the business is inventing the future of parking and shopping, and the idea seems to be catching on beyond Britain with international interest from customers in Spain, Belgium, Brazil, Australia, South Africa, UAE, Ireland, and the USA.

Meanwhile, its sister app TravelPerx is set to reward commuters with free public transport in 2020. 

Commenting on the latest announcements, founder Chris Reed said: “The solution aims to uplift the local economy whilst incentivising greener travel choices to reduce congestion in our cities.”