New FatFace collection in sustainability partnership with National Forest
FatFace has joined the sustainability/environmental trail with a strong outdoor link for the launch of a new collection.
The UK fashion retailer has partnered with National Forest, specifically timed to the charity’s International Day of Forests this month.
FatFace said the collection was inspired by the flora and fauna that grow and live in the National Forest, which covers 200 square miles across the Midlands on land previously used by coal mining and heavy industry.
Featuring “whimsical prints” and “utility styles”, the range has been designed to be “kinder to the environment” with all fabric bases made from responsibly sourced cotton. Meanwhile, its prints have been created digitally to reduce water consumption and minimise materials waste.
The range includes womenswear, menswear and kidswear, available in-store and online, with prices ranging £12.50-£56.
FatFace product director Kate Brown said: “Our partnership started a few years ago as a key cornerstone of our sustainability strategy and we were so inspired by everything we saw in the forest and learned about its heritage; we felt a product collaboration was an exciting next step.”
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